Press Release - October 2013

30th Oct 2013

Gift wrap at Selfridges: exquisitely eco for Christmas

Luxury re-usable ‘Wrag Wrap’ made using recycled polyester is now available from London’s leading Christmas emporium

This Christmas, there is no excuse to wrap gifts in 8,000 tonnes of waste paper.

British company Wrag Wrap, creator of sustainable luxury fabric gift wrap, will sell its classic collection exclusively at Selfridges when its Christmas emporium opens on October 24th 2013.

Wrag Wrap’s classic collection is already popular amongst lovers of luxury who also want to make a difference. With its celebrity supporters including Caitlin Moran , Wrag Wrap’s unique values will set a new trend in wrapping this season.

Because each piece is pre-cut, washable and durable, there is no paper to tear and no tape to waste – making them perfect for gift givers of every age and the ultimate ‘man wrap’ solution for those who confess that present wrapping is a task that leaves them in a state of confusion.

To make things even easier, each Wrag Wrap product comes in a selection of different sizes, each sheet comes with a re-usable gift tag that can be personalised with an inserted, written note – eliminating the need for cards and ribbons.


Wrag Wrap products are available at and from the Selfridges Christmas emporium, spanning the entire fourth floor of the famous department store, which opens on 24th October 2013.

Selfridges is the first and only London department store where Wrag Wrap will be available this Christmas.