Wrag Wrap have entered the festive season with the launch of a new collection of prints for its reusable fabric gift-wrap. In a bid to tackle plastic waste the new range is now made from 100% recycled (traceable) plastic bottle waste.

Wrag Wrap was developed to tackle the waste created by single-use paper gift wrap, most of which goes to landfill each year. For this Christmas, we are excited to announce the launch of a new range of products that are now made from 100% recycled plastic. With only a fraction of the plastic ever produced being recycled, the majority has ended up in landfill, or even in our oceans. Each of Wrag Wrap’s new Reversible Crackle Wraps is made from just over 12 recycled plastic bottles. The waste plastic used is fully traceable Rpet.

As each wrap is a completely reusable and durable product, Wrag Wrap estimate that one wrap could save over 1000 meters of traditional single-use paper gift wrap in its lifetime*.

(*assumes an average of 8 presents a year)

Eleven New Designs for Autumn Winter 2019

The new collection consists of 11 new individual double-side designs. The first 10 prints are reversible with a Christmas print on one side and a design for all occasions on the other.

An eleventh design supports the ongoing climate strikes and using the ‘Warming Stripes’ graphics developed by University of Reading based climate scientist, Ed Hawkins. The design, recently featured on the front cover of The Economist, shows a series of coloured stripes chronologically ordered, which sadly portray long term temperature rises. Wrag Wrap’s print shows annual global temperatures from 1850 to 2017. All profits from this sale of this product will go towards climate charities.

A few words on the product itself: The Reversible Crackle Wrap

Wrag Wrap creates reusable fabric gift wrap, designed to be reused again and again over generations of wrapping gifts.

Each sheet of Reversible Crackle Wrap is double-sided with a print on both sides and includes its own tie and fastener - it is cleverly designed to include everything you need to create a wrapped gift to be proud of.What’s more, the recipient will experience excitement and anticipation when they easilyunwrap their gift, as this sheet crackles and rustles just like paper.

Using a sheet of Reversible Crackle Wrap, will not only reduce Christmas waste but also helps to recycle waste too, as the fabric is made from 100% recycled plastic bottles (note: the crackle part is made from 100% biodegradable cellulose).

Quote from Co-founder Nicky Rajska

“People are increasingly rejecting products that are single-use. Our gift wrap is designed to be reused for a lifetime and allows our customers to indulge in the tradition and celebration of giving gifts, whilst not creating any more unnecessary waste. Our new wraps are made from recycled plastic bottles, helping to make a small dent in global plastic waste.”

Quote from Co-founder Louise Oldridge

“Reusing your gift wrap allows memories to travel with it. Memories of previous celebrations, family gatherings and presents given. This nostalgia makes the wrap more treasured over time.”

A little more info you may find useful….

Gift Wrap and the Circular Economy

Wrag Wrap’s reusable gift wrap supports and contributes to the idea of a circular economy. The company aims to drive change within the gift-wrapping industry from making, using and disposing, to a process which removes the need for virgin and single use base materials.

Wrag Wrap’s products achieve this by:

• Using Recycled Materials - All fabric is made from 100% traceable recycled plastic bottles (Rpet).
• Designing & Creating a Reusable Product - Each gift wrap is designed to be long-lasting and can be reused time and time again. Every Wrag Wrap that is sold, will spend its life reducing the need for both single use wrapping paper and single-use sticky tape.

• Refurbish and Regenerate - At the end of their life, Wrag Wrap will take products back for refurbishment. If they have gone past the point of repair, they will be recycled by a textile recycling partner.

Gift Wrap Facts

Every year in the UK, over 100 million rolls of wrapping paper are thrown away, enough to reach the moon, that’s along with its accompanying sticky tape. At Christmas time alone, on average a roll and a half of sticky tape will be used per household.

Unfortunately, wrapping paper sent for recycling is often coated in glitter, plastic or tape and therefore can never be recycled. The majority of the 8 billion metric tons of plastic has been created since the 1950’s still exits.

Continuously recycling plastic is not always the answer, as it can only be recycled up to 9 times before degrading. Wrag Wrap recycle it once, and then our products get used for a lifetime.

Website www.wragwrap.com

Twitter @wragwrap Instagram wragwrap Facebook @wragwrap

Press Photographs – Flickr/WragWrap

Press Contact Nick Oldridge

nick@wragwrap.com

mb: 07899 818714