Our Story

Wrag Wrap is a product design and manufacturing company based in the South Hams, in beautiful Devon. Started by Louise & Nicky who left their previous professions behind them and moved to Devon in order to realise a long-held desire: to set up a business to design products that offer innovative sustainable solutions for a world where resources are finite.

This led to the creation of Wrag Wrap, a concept born out of the frustration at seeing rubbish bags full of un-recyclable wrapping paper, destined for landfill, Christmas after Christmas…

Initial market research into developing a more sustainable alternative highlighted the ancient Japanese tradition of wrapping with fabric. Market testing showed that whilst people liked the idea of an environmental alternative to paper, they were less positive about the time commitment and skills that would be required to create a beautifully wrapped gift using a sheet of fabric alone.

This provided the inspiration to create a range of fabric wrapping products that, through good design and tailoring, would be intuitively easier and quicker than paper, whilst still being a beautiful way to present any gift. 

The task of finding a sustainable fabric to replace paper was not straightforward. And so began a design process that led to collaborations with professionals from across the textile industry, including: Kate Fletcher; Consultant in Sustainable Fashion & Textiles, Lucy Renshaw; Textile Product Designer, together with a handful of textile design graduates from De Montfort University.

The result is a range of beautifully unique reusable fabric wrapping products. Each product offers a complete wrapping solution, enabling you to embellish your gift with ease.

See product range

“The founding aim of our business is to design, create and supply beautiful products with minimal environmental impact – we are really proud of what we have achieved with the range of Wrag Wrap products…”

We haven’t done it alone; without the following people we would not have got this far - for their help (big and small), support and contributions we are very grateful – thank you to all of you!

Melvyn Evans, Dylan Kendle, Kate Fletcher, Lucy Renshaw, Joanna Faulhabe, Guy Harrop, The Graduates of Textile Design 2008 – De Montfort University Leicester, Appleyard Lees, Kempner & Partners, Sound In Theory, Teacake Tuesday, Castle Hill Filleigh Devon, Stumbles Vintage Clothing, Katie Smith, Lizzie Harrison, Deborah Clark, Dan (ashortwalk), Our friends (and theirs) that willingly helped with research and information on working in China, Our new friends in Nanjing, Our husbands, Simon & Nick & our children, Our wider families and, many others, you know who you are…

A big big thank you also goes to all the staff at Gidleigh Park Hotel. Our lovely photographs were taken here and the staff went out of their way to make our day run smoothly and efficiently. A first class hotel!


Louise & Nicky

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Telephone : 0844 542 1444 View Our Stockists